Retailer Merge O+O (online + offline)
Phygital simply combines the element of brick & mortar and e-commerce. This allows fashion sellers to optimize their market share by maximizing their sales potential from both online and offline platform, without the heavy capital or overhead investment.
Barrack serves as an exciting destination for them to experience fashion retail with a convergence of four elements being live streaming, e-commerce, physical and events.
Our Consumer Target Audience
What kind of business owner are you now?
Barrack offers physical retail stores starting from $1,200 per month but with holistic solutions that takes your mind of thinking of how to increase your operations, administations, logistics and even sales.
E-commerce owners who have moved offline but are struggling to make ends meet
E-commerce owners who have a big following and do not have an incentive to move offline
E-commerce owners who are looking to move offline but are deterred by costs
Barrack will be the first of its kind retail concept signifying a new era of retail fusion replacing traditional shopping malls
We are located at 710 Geylang Road, a 4 min walk from Paya Lebar MRT
Operating Hours:
Monday – Closed
Tuesday to Friday – 5pm to 8pm
Saturday to Sunday – 12pm to 8pm
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